«Китайцу» «Автотора» пророчат потерю российского рынка, но холдинг продолжит его сборку

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{"ID":"1410177","~ID":"1410177","TAGS":"автотор, автомобили, продажи, SWM, дилеры, китай, бренды, владимир щербаков, Восток Ветер Рус, иск, дистрибьютор","~TAGS":"автотор, автомобили, продажи, SWM, дилеры, китай, бренды, владимир щербаков, Восток Ветер Рус, иск, дистрибьютор","NAME":"«Китайцу» «Автотора» пророчат потерю российского рынка, но холдинг продолжит его сборку","~NAME":"«Китайцу» «Автотора» пророчат потерю российского рынка, но холдинг продолжит его сборку","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Продажи китайского бренда автомобилей SWM, который собирается на мощностях калининградского холдинга «Автотор»,\u0026nbsp;составили\u0026nbsp;за 2024 год всего порядка 1,7 тыс. автомобилей. Рост продаж бренда по отношению к 2023 году зафиксирована на уровне всего 2 %. Об этом \u003Ca href=\u0022https:\/\/www.gazeta.ru\/auto\/2025\/01\/31\/20476874.shtml?updated\u0022 style=\u0022font-family: var(--ui-font-family-primary, var(--ui-font-family-helvetica));\u0022\u003Eсообщает\u003C\/a\u003E «Газета.ру» со ссылкой на данные «Автостат Инфо». Как отмечает издание, самой продаваемой моделью стал кроссовер SWM G01F (продано порядка 1,46 тыс. единиц).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Главный редактор журнала «За рулем» Максим Кадаков согласился с оценкой, что бренд может покинуть российский рынок.\u0026nbsp;«Не стоит ожидать, что с SWM случится что-то волшебное. Эти машины оказались не очень понятными российским покупателям. Они не лучше и не хуже других китайских автомобилей, но до покупателей не донесли их особенности, о бренде мало знали»,\u0026nbsp;—\u0026nbsp;прокомментировал он ситуацию.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По его оценке, бренду тяжело конкурировать с ведущими китайскими брендами, а их качество эксперту сложно оценить из-за низких продаж и отсутствия опыта эксплуатации. Дальнейшую судьбу SWM в РФ эксперт связывает с волей головного офиса компании в КНР, отмечая, что компания\u0026nbsp;по китайским меркам\u0026nbsp;небольшая.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Директор департамента новых автомобилей компании «Рольф» Николай Иванов также \u003Ca href=\u0022https:\/\/1prime.ru\/20250117\/avto-854279147.html?utm_source=yxnews\u0026utm_medium=desktop\u0026utm_referrer=https%3A%2F%2Fdzen.ru%2Fnews%2Fsearch\u0022\u003Eотметил,\u003C\/a\u003E что марка SWM может покинуть российский рынок. По его оценке, аналогичные риски есть у брендов Foton и Kaiyi (последний тоже собирается «Автотором»). По оценке эксперта, из-за особенно низкого спроса на упомянутые марки дилерам приходится искусственно занижать цены, чтобы их продать, и это приводит к убыткам.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградский холдинг намерен продолжать сборку SWM. «В настоящий момент на заводе в \u003Ca href=\u0022https:\/\/www.gazeta.ru\/tags\/geo\/kaliningrad.shtml\u0022\u003EКалининграде\u003C\/a\u003E выпускаются автомобили SWM модели G05. Производство моделей G01 и G01F также запланировано. Кроме того, в течение года намечено производство рестайлинговых версий этих моделей. Автомобили с обновленным дизайном поступят в продажу в июле 2025 года»,\u0026nbsp;—\u0026nbsp;отметили в пресс-службе холдинга.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В сентябре 2024 года ООО «Лайон Коммьюникейшнз» (связано с рекламным агентством «Родная речь») подала в Арбитражный суд города Москвы\u0026nbsp;\u003Ca href=\u0022https:\/\/kad.arbitr.ru\/Card\/26857aaa-0f06-4d48-9197-ae52b23702cc\u0022\u003Eиск\u003C\/a\u003E\u0026nbsp;в отношении компании «Восток Ветер Рус» (дистрибьютор SWM). Последняя связана с основателем холдинга «Автотор» Владимиром Щербаковым. Одним из учредителей компании является ООО «Региональный фонд частных инвестиций», который контролируется Владимиром Щербаковым и Натальей Щербаковой. Оставшаяся доля в «Восток Ветер Рус»\u0026nbsp;принадлежит «дочке» «Регионального фонда частных инвестиций»\u0026nbsp;—\u0026nbsp;«Автомобильной торговой группе».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Ведомости» \u003Ca href=\u0022https:\/\/www.vedomosti.ru\/media\/articles\/2024\/09\/24\/1064104-reklamschiki-sudyatsya-s-distributorami-kitaiskih-avto\u0022\u003Eсообщали\u003C\/a\u003E\u0026nbsp;об аналогичных исках, которые поданы к дистрибьюторам китайских автобрендов Kaiyi, BAIC и SWM (все эти марки собираются на «Автоторе»). Совокупный объем исковых требований составляет порядка 1 млрд руб.\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Продажи китайского бренда автомобилей SWM, который собирается на мощностях калининградского холдинга «Автотор»,\u0026nbsp;составили\u0026nbsp;за 2024 год всего порядка 1,7 тыс. автомобилей. Рост продаж бренда по отношению к 2023 году зафиксирована на уровне всего 2 %. Об этом \u003Ca href=\u0022https:\/\/www.gazeta.ru\/auto\/2025\/01\/31\/20476874.shtml?updated\u0022 style=\u0022font-family: var(--ui-font-family-primary, var(--ui-font-family-helvetica));\u0022\u003Eсообщает\u003C\/a\u003E «Газета.ру» со ссылкой на данные «Автостат Инфо». Как отмечает издание, самой продаваемой моделью стал кроссовер SWM G01F (продано порядка 1,46 тыс. единиц).\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Главный редактор журнала «За рулем» Максим Кадаков согласился с оценкой, что бренд может покинуть российский рынок.\u0026nbsp;«Не стоит ожидать, что с SWM случится что-то волшебное. Эти машины оказались не очень понятными российским покупателям. Они не лучше и не хуже других китайских автомобилей, но до покупателей не донесли их особенности, о бренде мало знали»,\u0026nbsp;—\u0026nbsp;прокомментировал он ситуацию.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По его оценке, бренду тяжело конкурировать с ведущими китайскими брендами, а их качество эксперту сложно оценить из-за низких продаж и отсутствия опыта эксплуатации. Дальнейшую судьбу SWM в РФ эксперт связывает с волей головного офиса компании в КНР, отмечая, что компания\u0026nbsp;по китайским меркам\u0026nbsp;небольшая.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Директор департамента новых автомобилей компании «Рольф» Николай Иванов также \u003Ca href=\u0022https:\/\/1prime.ru\/20250117\/avto-854279147.html?utm_source=yxnews\u0026utm_medium=desktop\u0026utm_referrer=https%3A%2F%2Fdzen.ru%2Fnews%2Fsearch\u0022\u003Eотметил,\u003C\/a\u003E что марка SWM может покинуть российский рынок. По его оценке, аналогичные риски есть у брендов Foton и Kaiyi (последний тоже собирается «Автотором»). По оценке эксперта, из-за особенно низкого спроса на упомянутые марки дилерам приходится искусственно занижать цены, чтобы их продать, и это приводит к убыткам.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградский холдинг намерен продолжать сборку SWM. «В настоящий момент на заводе в \u003Ca href=\u0022https:\/\/www.gazeta.ru\/tags\/geo\/kaliningrad.shtml\u0022\u003EКалининграде\u003C\/a\u003E выпускаются автомобили SWM модели G05. Производство моделей G01 и G01F также запланировано. Кроме того, в течение года намечено производство рестайлинговых версий этих моделей. Автомобили с обновленным дизайном поступят в продажу в июле 2025 года»,\u0026nbsp;—\u0026nbsp;отметили в пресс-службе холдинга.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В сентябре 2024 года ООО «Лайон Коммьюникейшнз» (связано с рекламным агентством «Родная речь») подала в Арбитражный суд города Москвы\u0026nbsp;\u003Ca href=\u0022https:\/\/kad.arbitr.ru\/Card\/26857aaa-0f06-4d48-9197-ae52b23702cc\u0022\u003Eиск\u003C\/a\u003E\u0026nbsp;в отношении компании «Восток Ветер Рус» (дистрибьютор SWM). Последняя связана с основателем холдинга «Автотор» Владимиром Щербаковым. Одним из учредителей компании является ООО «Региональный фонд частных инвестиций», который контролируется Владимиром Щербаковым и Натальей Щербаковой. 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