«Вместо польских печенюшек появилось больше турецких»: обзор RUGRAD

Фото rugrad

{"ID":"1299231","~ID":"1299231","TAGS":"фуры, доставка, европа, продукты, торговые сети, ритейл, калининградская область, бренды, замещение","~TAGS":"фуры, доставка, европа, продукты, торговые сети, ритейл, калининградская область, бренды, замещение","NAME":"«Вместо польских печенюшек появилось больше турецких»: обзор RUGRAD","~NAME":"«Вместо польских печенюшек появилось больше турецких»: обзор RUGRAD","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградские сети теряют привычные бренды с торговых полок и ищут замену поставщикам, которые отказались работать с Россией. Данную проблему озвучили 18 августа на форуме «Дни ритейла на Балтике» сразу несколько участников рынка.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/e2d\/e2d15e40887c7e9d9164876de2a861dd.jpg\u0022 height=\u0022179\u0022 align=\u0022right\u0022\u003E«Мы сегодня затронули замену брендов. Это сложная вещь. Заменить бренд — это вообще такая тема очень не простая. С одной стороны, мы думаем, что был кофе Paulig — стал кофе Poetique, и будет он продаваться примерно так же, как и Paulig. Здесь могу сказать, что вопрос: давайте быть внимательными к тем брендам, которые есть в рынке, беречь то, что есть, и не бояться вводить новые», — заявил на форуме владелец ГК «Юринат» \u003Cb\u003EЮрий Дергачев\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t С похожими сложностями сталкивается торговая сеть Spar. «Действительно происходит выбытие некоторого ассортимента с наших полок. Это европейские поставщики: значительное количество польских, немецких, литовских, голландских поставщиков самостоятельно перестали нам отгружать товар», — рассказал совладелец «Спар-Калининград» Олег Пономарев. Бизнесмен подчеркнул, что сеть предприняла «серьезные действия», чтобы заменить на полках выпадающий ассортимент.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/def\/ym2as0y0t9boo361fweq3nd15f11tjx8.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Однако при попытке заместить данные товары при помощи поставок\u0026nbsp;из Сербии, Турции и Македонии\u0026nbsp;калининградский ритейл сталкивается с увеличением стоимости логистики. Как отметил Олег Пономарев, если раньше фрахт фуры оценивался 800 евро, то сейчас цена может увеличиваться до 2 тыс евро. Стоимость\u0026nbsp;доставки из Южной Европы может составлять 5–6 тыс. евро.\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В разговоре с корреспондентом портала RUGRAD \u003Cb\u003EОлег Пономарев\u003C\/b\u003E отметил, что сеть «проявляет необыкновенную гибкость», чтобы замещать выбывшие позиции. «Зайдите в магазин, вы удивитесь. Это мы знаем, что выпало, а вы даже не заметите», — предложил бизнесмен, добавив, что не считает ситуацию критичной.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/5f0\/ydocoj9t2zc531cvlyjb64e8806m9tl6.jpg\u0022 height=\u0022178\u0022 align=\u0022left\u0022\u003E«Вместо польских печенюшек появилось больше турецких, македонских, сербских и российских. У нас одна проблема — это рост себестоимости. Его, к сожалению, невозможно остановить. Есть страшные вещи: в июле у нас замороженная горбуша была на полке 249 руб. Пришли новые оферты по урожаю уже этого года: она оттуда у нас будет 340 руб.», — отметил совладелец торговой сети. Учитывая стоимость доставки, данный вид продукции на полках в местных торговых сетях может стоить порядка 500 руб.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом Олег Пономарев подтвердил, что, переходя с импортных сладостей на отечественные, торговая сеть \u003Ca href=\u0022https:\/\/rugrad.online\/afisha\/opinion\/ranshe-my-pokupali-importnoe-pechene-a-segodnya-lyudi-berut-k-chayu-baton-\/\u0022\u003Eтеряет часть маржинальности\u003C\/a\u003E, поскольку конкуренция в данном товарном сегменте выше. Условный шоколад «Аленка» представлен на полках всех конкурентов сети Spar. «Когда ты имеешь товар, который очень популярный, то на него всегда очень низкая маржа», — подчеркнул совладелец сети.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/da1\/da140fd5989408cb60e88614596b94d2.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/526\/j7hbqks1lbby1ily5zs2a5kuo5um4wd9.jpg\u0022 height=\u0022178\u0022 align=\u0022right\u0022\u003EРегиональные власти заявили, что оказывают ритейлу помощь по замещению выбывших брендов. Под этим в областном правительстве, судя по всему, понимают работу с выводом на рынок продукции от региональных производителей.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы активно работаем с нашими производителями и пищевой, и непищевой продукции. Выводим на рынки новые виды, новые типы продукции», — рассказал вице-премьер \u003Cb\u003EДмитрий Кусков\u003C\/b\u003E, отметив, что речь идет в том числе о программах финансовой помощи, которые позволят компаниям закупить новое оборудование, что гипотетически позволит бизнесу расширить линейку производства.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградские сети теряют привычные бренды с торговых полок и ищут замену поставщикам, которые отказались работать с Россией. Данную проблему озвучили 18 августа на форуме «Дни ритейла на Балтике» сразу несколько участников рынка.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/e2d\/e2d15e40887c7e9d9164876de2a861dd.jpg\u0022 height=\u0022179\u0022 align=\u0022right\u0022\u003E«Мы сегодня затронули замену брендов. Это сложная вещь. Заменить бренд — это вообще такая тема очень не простая. С одной стороны, мы думаем, что был кофе Paulig — стал кофе Poetique, и будет он продаваться примерно так же, как и Paulig. Здесь могу сказать, что вопрос: давайте быть внимательными к тем брендам, которые есть в рынке, беречь то, что есть, и не бояться вводить новые», — заявил на форуме владелец ГК «Юринат» \u003Cb\u003EЮрий Дергачев\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t С похожими сложностями сталкивается торговая сеть Spar. «Действительно происходит выбытие некоторого ассортимента с наших полок. Это европейские поставщики: значительное количество польских, немецких, литовских, голландских поставщиков самостоятельно перестали нам отгружать товар», — рассказал совладелец «Спар-Калининград» Олег Пономарев. Бизнесмен подчеркнул, что сеть предприняла «серьезные действия», чтобы заменить на полках выпадающий ассортимент.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/def\/ym2as0y0t9boo361fweq3nd15f11tjx8.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Однако при попытке заместить данные товары при помощи поставок\u0026nbsp;из Сербии, Турции и Македонии\u0026nbsp;калининградский ритейл сталкивается с увеличением стоимости логистики. Как отметил Олег Пономарев, если раньше фрахт фуры оценивался 800 евро, то сейчас цена может увеличиваться до 2 тыс евро. Стоимость\u0026nbsp;доставки из Южной Европы может составлять 5–6 тыс. евро.\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t В разговоре с корреспондентом портала RUGRAD \u003Cb\u003EОлег Пономарев\u003C\/b\u003E отметил, что сеть «проявляет необыкновенную гибкость», чтобы замещать выбывшие позиции. «Зайдите в магазин, вы удивитесь. Это мы знаем, что выпало, а вы даже не заметите», — предложил бизнесмен, добавив, что не считает ситуацию критичной.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/5f0\/ydocoj9t2zc531cvlyjb64e8806m9tl6.jpg\u0022 height=\u0022178\u0022 align=\u0022left\u0022\u003E«Вместо польских печенюшек появилось больше турецких, македонских, сербских и российских. У нас одна проблема — это рост себестоимости. Его, к сожалению, невозможно остановить. Есть страшные вещи: в июле у нас замороженная горбуша была на полке 249 руб. Пришли новые оферты по урожаю уже этого года: она оттуда у нас будет 340 руб.», — отметил совладелец торговой сети. Учитывая стоимость доставки, данный вид продукции на полках в местных торговых сетях может стоить порядка 500 руб.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t При этом Олег Пономарев подтвердил, что, переходя с импортных сладостей на отечественные, торговая сеть \u003Ca href=\u0022https:\/\/rugrad.online\/afisha\/opinion\/ranshe-my-pokupali-importnoe-pechene-a-segodnya-lyudi-berut-k-chayu-baton-\/\u0022\u003Eтеряет часть маржинальности\u003C\/a\u003E, поскольку конкуренция в данном товарном сегменте выше. Условный шоколад «Аленка» представлен на полках всех конкурентов сети Spar. «Когда ты имеешь товар, который очень популярный, то на него всегда очень низкая маржа», — подчеркнул совладелец сети.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/da1\/da140fd5989408cb60e88614596b94d2.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/526\/j7hbqks1lbby1ily5zs2a5kuo5um4wd9.jpg\u0022 height=\u0022178\u0022 align=\u0022right\u0022\u003EРегиональные власти заявили, что оказывают ритейлу помощь по замещению выбывших брендов. Под этим в областном правительстве, судя по всему, понимают работу с выводом на рынок продукции от региональных производителей.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы активно работаем с нашими производителями и пищевой, и непищевой продукции. Выводим на рынки новые виды, новые типы продукции», — рассказал вице-премьер \u003Cb\u003EДмитрий Кусков\u003C\/b\u003E, отметив, что речь идет в том числе о программах финансовой помощи, которые позволят компаниям закупить новое оборудование, что гипотетически позволит бизнесу расширить линейку производства.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Ритейл теряет европейские бренды на своих полках. Из-за новых поставщиков растет логистика и падает маржинальность, власти в ответ обещают «наших производителей».","~PREVIEW_TEXT":"Ритейл теряет европейские бренды на своих полках. Из-за новых поставщиков растет логистика и падает маржинальность, власти в ответ обещают «наших производителей».","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"3819949","TIMESTAMP_X":"18.08.2022 17:45:48","MODULE_ID":"iblock","HEIGHT":"300","WIDTH":"450","FILE_SIZE":"48358","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/548","FILE_NAME":"b75rbeeam3z0w43ba4j1wawpy28euizw.jpg","ORIGINAL_NAME":"печенье, сладости, сладкое.jpg","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":"4643150f0196a295940057385702ded9","VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/548\/b75rbeeam3z0w43ba4j1wawpy28euizw.jpg"},"~DETAIL_PICTURE":"3819949","ACTIVE_FROM_X":"2022-08-20 09:19:00","~ACTIVE_FROM_X":"2022-08-20 09:19:00","ACTIVE_FROM":"20.08.2022 09:19:00","~ACTIVE_FROM":"20.08.2022 09:19:00","LIST_PAGE_URL":"news.php?ID=54","~LIST_PAGE_URL":"\/news\/","PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","~PROPERTY_FOTO_DESC_VALUE":"Фото rugrad","PROPERTY_FOTO_DESC_VALUE_ID":"1299231:1498","~PROPERTY_FOTO_DESC_VALUE_ID":"1299231:1498","PROPERTY_CLIPART_VALUE":"N","~PROPERTY_CLIPART_VALUE":"N","PROPERTY_CLIPART_VALUE_ID":"1299231:1262","~PROPERTY_CLIPART_VALUE_ID":"1299231:1262","PROPERTY_DOPINFO_VALUE":[{"TEXT":"Совладелец ООО «Спар-Калининград» Олег Пономарев оценил спад покупательской способности населения в регионе на уровне\u0026nbsp;4 %, по \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1297597\/\u0022\u003Eданным\u003C\/a\u003E на май этого года. Продажи в учетных единицах товара\u0026nbsp;упали примерно на 3 %. Также Пономарев\u0026nbsp;\u003Ca href=\u0022https:\/\/rugrad.online\/news\/1290344\/\u0022\u003Eзаявлял\u003C\/a\u003E, что ритейл «прорвется» даже при падении покупательской способности на 15 %.","TYPE":"HTML"}],"~PROPERTY_DOPINFO_VALUE":[{"TEXT":"Совладелец ООО «Спар-Калининград» Олег Пономарев оценил спад покупательской способности населения в регионе на уровне\u0026nbsp;4 %, по \u003Ca href=\u0022https:\/\/rugrad.online\/news\/1297597\/\u0022\u003Eданным\u003C\/a\u003E на май этого года. Продажи в учетных единицах товара\u0026nbsp;упали примерно на 3 %. 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