Наценка рождает споры: обзор RUGRAD

Фото rugrad

{"ID":"1299167","~ID":"1299167","TAGS":"торговые сети, спар, юринат, юрий дергачев, ГК За Родину, сергей лютаревич, Spar, алексей елаев, ритейл","~TAGS":"торговые сети, спар, юринат, юрий дергачев, ГК За Родину, сергей лютаревич, Spar, алексей елаев, ритейл","NAME":"Наценка рождает споры: обзор RUGRAD","~NAME":"Наценка рождает споры: обзор RUGRAD","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградские производители спорят с ритейлом о размере текущей торговой наценки. Пока что участникам рынка удалось найти компромисс, хотя стороны называют данный спор «вечным». Обсуждение темы состоялось в четверг, 18 августа, на форуме «Дни ритейла на Балтике», который проходит в Светлогорске.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022150\u0022 src=\u0022\/upload\/medialibrary\/32c\/lgksn42nhy1wmsak3w3ec9q3dk4b6nvb.jpg\u0022 height=\u0022146\u0022 align=\u0022left\u0022\u003E«Наценка, которая есть у ритейла, должна быть поделена вместе с производителями. Если мы сегодня живём на 3–4 %, то ритейл должен с пониманием к этому относиться. И не только за счёт нас делать промо», — заявил председатель совета директоров ГК «За Родину» \u003Cb\u003EСергей Лютаревич\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Президент ГК «Юринат» \u003Cb\u003EЮрий Дергачев\u003C\/b\u003E в разговоре с корреспондентом RUGRAD назвал спор о наценке между производителями и торговыми сетями «вечным».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022150\u0022 src=\u0022\/upload\/medialibrary\/e2d\/e2d15e40887c7e9d9164876de2a861dd.jpg\u0022 height=\u0022149\u0022 align=\u0022right\u0022\u003E«Сеть имеет стандартную маржинальность, и, поверьте, эта маржинальность не меняется. Сеть зачастую проводит активности за свой собственный бюджет, не полностью за счёт бюджета, который привлекается от производителя. Тем более сейчас. Это точно. Иногда некоторые виды ассортимента, про которые мы понимаем, что они должны продаваться ниже себестоимости, мы и продаем ниже себестоимости», — пояснил Дергачев.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Бизнесмен отметил, что со стороны торговых сетей производителям озвучиваются предложения снизить цены. Но они реагируют «примерно так же», как и ритейл на аналогичные просьбы от производителей.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Сергей Лютаревич в разговоре с корреспондентом RUGRAD дал понять, что между производителями и сетями в регионе устанвились компромиссные отношения. «Даже те промо, которые делаются с нашего согласия, эти промо абсолютно разумные и полезные. И производителям, и ритейлу, и жителям», — пояснил глава ГК «За Родину».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022150\u0022 src=\u0022\/upload\/medialibrary\/9c2\/9c2b3c706812970b23c68adc2d2c227d.jpg\u0022 height=\u0022150\u0022 align=\u0022left\u0022\u003E«Те, кто плохо чувствует себя на рынке, те говорят про наценку. Кто хорошо — те организуют продажи всё больше и больше. Как только мы видим, что производитель начинает хуже себя чувствовать, мы сразу видим, что он начинает требовать каких-то дополнительных преференций», — прокомментировал ситуацию заместитель генерального директора ООО «Спар-Калининград» \u003Cb\u003EАлексей Елаев\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Тем не менее он согласился с тезисом о том, что определенные договоренности в целом между крупными производителями и торговлей в регионе достигнуты. «У нас 30 тыс. наименований товара. То есть вы видите, что компромисс по 30 тыс. наименований товара найден. По тем наименованиям, по которым не найден… Наименований товара гораздо больше, чем может вместить сеть», — пояснил Алексей Елаев.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Калининградские производители спорят с ритейлом о размере текущей торговой наценки. Пока что участникам рынка удалось найти компромисс, хотя стороны называют данный спор «вечным». Обсуждение темы состоялось в четверг, 18 августа, на форуме «Дни ритейла на Балтике», который проходит в Светлогорске.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022150\u0022 src=\u0022\/upload\/medialibrary\/32c\/lgksn42nhy1wmsak3w3ec9q3dk4b6nvb.jpg\u0022 height=\u0022146\u0022 align=\u0022left\u0022\u003E«Наценка, которая есть у ритейла, должна быть поделена вместе с производителями. Если мы сегодня живём на 3–4 %, то ритейл должен с пониманием к этому относиться. И не только за счёт нас делать промо», — заявил председатель совета директоров ГК «За Родину» \u003Cb\u003EСергей Лютаревич\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Президент ГК «Юринат» \u003Cb\u003EЮрий Дергачев\u003C\/b\u003E в разговоре с корреспондентом RUGRAD назвал спор о наценке между производителями и торговыми сетями «вечным».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022150\u0022 src=\u0022\/upload\/medialibrary\/e2d\/e2d15e40887c7e9d9164876de2a861dd.jpg\u0022 height=\u0022149\u0022 align=\u0022right\u0022\u003E«Сеть имеет стандартную маржинальность, и, поверьте, эта маржинальность не меняется. Сеть зачастую проводит активности за свой собственный бюджет, не полностью за счёт бюджета, который привлекается от производителя. Тем более сейчас. Это точно. Иногда некоторые виды ассортимента, про которые мы понимаем, что они должны продаваться ниже себестоимости, мы и продаем ниже себестоимости», — пояснил Дергачев.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Бизнесмен отметил, что со стороны торговых сетей производителям озвучиваются предложения снизить цены. Но они реагируют «примерно так же», как и ритейл на аналогичные просьбы от производителей.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Сергей Лютаревич в разговоре с корреспондентом RUGRAD дал понять, что между производителями и сетями в регионе устанвились компромиссные отношения. «Даже те промо, которые делаются с нашего согласия, эти промо абсолютно разумные и полезные. И производителям, и ритейлу, и жителям», — пояснил глава ГК «За Родину».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022150\u0022 src=\u0022\/upload\/medialibrary\/9c2\/9c2b3c706812970b23c68adc2d2c227d.jpg\u0022 height=\u0022150\u0022 align=\u0022left\u0022\u003E«Те, кто плохо чувствует себя на рынке, те говорят про наценку. Кто хорошо — те организуют продажи всё больше и больше. Как только мы видим, что производитель начинает хуже себя чувствовать, мы сразу видим, что он начинает требовать каких-то дополнительных преференций», — прокомментировал ситуацию заместитель генерального директора ООО «Спар-Калининград» \u003Cb\u003EАлексей Елаев\u003C\/b\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Тем не менее он согласился с тезисом о том, что определенные договоренности в целом между крупными производителями и торговлей в регионе достигнуты. «У нас 30 тыс. наименований товара. То есть вы видите, что компромисс по 30 тыс. наименований товара найден. По тем наименованиям, по которым не найден… Наименований товара гораздо больше, чем может вместить сеть», — пояснил Алексей Елаев.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Калининградские производители хотят, чтобы ритейл «поделился» с ними наценкой. Торговля утверждает, что маржинальность не изменилась.","~PREVIEW_TEXT":"Калининградские производители хотят, чтобы ритейл «поделился» с ними наценкой. 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