Доставка готовых блюд остается в тренде

{"ID":"1253615","~ID":"1253615","TAGS":"","~TAGS":"","NAME":"Доставка готовых блюд остается в тренде","~NAME":"Доставка готовых блюд остается в тренде","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4068","~IBLOCK_SECTION_ID":"4068","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За последние два года многие крупные ритейлеры и игроки рынка общественного питания запустили доставку из заведений или начали проекты, специализированные исключительно на доставке. Например, ГК\u0026nbsp;«Шоколадница» запустила проект «Пока горячее» по доставке блюд домашней кухни. Доставку готовых блюд развивает X5 Group, открывшая dark kitchen «Много лосося». Собственное производство и доставку горячих блюд планирует «Вкусвилл». Проект, рассчитанный исключительно на\u0026nbsp;доставку, есть у TanukiFamily — «Твоя пицца». Если до пандемии формат dark kitchen ассоциировался преимущественно с\u0026nbsp;роллами и пиццей, то сегодня есть спрос на самые разные категории готовых блюд: свою доставку запускают даже кофейни.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EАвтоматизация доставки от Poster\u0026nbsp;\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Но dark kitchen это только 13,5% рынка доставки готовой еды в стране. Доставку развивают и классические рестораны, для которых это возможность сохранить лояльность покупателя в кризис. Сегодня в распоряжении заведений общественного питания все необходимые инструменты для быстрого запуска собственной доставки. Например, в компании Poster разработали all-in-one решение для приема и обработки заказов на\u0026nbsp;доставку:\r\n\u003C\/p\u003E\r\n\u003Cul\u003E\r\n\t\u003Cli\u003Eсайт для заказов,\u003C\/li\u003E\r\n\t\u003Cli\u003Eприложение для курьеров,\u003C\/li\u003E\r\n\t\u003Cli\u003Eсервис для аналитики и\u0026nbsp;учёта.\u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n\u003Cp\u003E\r\n \u003Ca href=\u0022https:\/\/joinposter.com\/business\/delivery\u0022\u003EДетальнее\u003C\/a\u003E\u0026nbsp;о программе для автоматизации доставки на Joinposter.com.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EДоставка напрямую или через агрегаторы\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Организовать доставку готовых блюд можно двумя способами: собственными силами или с помощью курьерских служб. Если в прошлом году росла популярность доставки через агрегаторов (крупнейшие Delivery Club и «Яндекс.Еда»), то в настоящее время покупатели все чаще пользуются собственной\u0026nbsp;\u003Ca href=\u0022https:\/\/rugrad.eu\/opinion\/1230996\/\u0022\u003Eдоставкой ресторанов\u003C\/a\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Главным минусом работы со сторонними службами доставки считается большая комиссия с каждого заказа, которая может достигать 25% и более. С другой стороны, при сотрудничестве с агрегаторами для запуска доставки требуются минимальные вложения.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Запуск собственной доставки перспективнее, когда речь идет о долговременном проекте. В этом случае клиентам можно предложить больший выбор блюд и сохранить высокую маржинальность меню. Возможен и комбинированный вариант, когда агрегаторы работают на большом радиусе от заведения (3-5 км), а собственные пешие курьеры на малом (1-2 км). \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EДоставка как отдельный бизнес\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Запустить доставку за один день можно, только если этому предшествовала длительная подготовка. Например, для транспортировки подходят далеко не все блюда меню, а значит над ассортиментом придется поработать заранее. То же самое касается упаковки и логистики: заказывая из ресторана, клиент ждет не только оперативного обслуживания, но и соответствующей подачи блюд. В меню доставки должны быть только блюда, которые можно упаковать и привезти клиенту без потери внешнего вида или вкуса.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t За последние два года многие крупные ритейлеры и игроки рынка общественного питания запустили доставку из заведений или начали проекты, специализированные исключительно на доставке. Например, ГК\u0026nbsp;«Шоколадница» запустила проект «Пока горячее» по доставке блюд домашней кухни. Доставку готовых блюд развивает X5 Group, открывшая dark kitchen «Много лосося». Собственное производство и доставку горячих блюд планирует «Вкусвилл». Проект, рассчитанный исключительно на\u0026nbsp;доставку, есть у TanukiFamily — «Твоя пицца». Если до пандемии формат dark kitchen ассоциировался преимущественно с\u0026nbsp;роллами и пиццей, то сегодня есть спрос на самые разные категории готовых блюд: свою доставку запускают даже кофейни.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EАвтоматизация доставки от Poster\u0026nbsp;\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Но dark kitchen это только 13,5% рынка доставки готовой еды в стране. Доставку развивают и классические рестораны, для которых это возможность сохранить лояльность покупателя в кризис. Сегодня в распоряжении заведений общественного питания все необходимые инструменты для быстрого запуска собственной доставки. Например, в компании Poster разработали all-in-one решение для приема и обработки заказов на\u0026nbsp;доставку:\r\n\u003C\/p\u003E\r\n\u003Cul\u003E\r\n\t\u003Cli\u003Eсайт для заказов,\u003C\/li\u003E\r\n\t\u003Cli\u003Eприложение для курьеров,\u003C\/li\u003E\r\n\t\u003Cli\u003Eсервис для аналитики и\u0026nbsp;учёта.\u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n\u003Cp\u003E\r\n \u003Ca href=\u0022https:\/\/joinposter.com\/business\/delivery\u0022\u003EДетальнее\u003C\/a\u003E\u0026nbsp;о программе для автоматизации доставки на Joinposter.com.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EДоставка напрямую или через агрегаторы\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Организовать доставку готовых блюд можно двумя способами: собственными силами или с помощью курьерских служб. Если в прошлом году росла популярность доставки через агрегаторов (крупнейшие Delivery Club и «Яндекс.Еда»), то в настоящее время покупатели все чаще пользуются собственной\u0026nbsp;\u003Ca href=\u0022https:\/\/rugrad.eu\/opinion\/1230996\/\u0022\u003Eдоставкой ресторанов\u003C\/a\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Главным минусом работы со сторонними службами доставки считается большая комиссия с каждого заказа, которая может достигать 25% и более. С другой стороны, при сотрудничестве с агрегаторами для запуска доставки требуются минимальные вложения.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Запуск собственной доставки перспективнее, когда речь идет о долговременном проекте. В этом случае клиентам можно предложить больший выбор блюд и сохранить высокую маржинальность меню. 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В меню доставки должны быть только блюда, которые можно упаковать и привезти клиенту без потери внешнего вида или вкуса.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"","~PREVIEW_TEXT":"","PREVIEW_TEXT_TYPE":"text","~PREVIEW_TEXT_TYPE":"text","DETAIL_PICTURE":{"ID":"3792324","TIMESTAMP_X":"03.09.2021 14:07:16","MODULE_ID":"iblock","HEIGHT":"341","WIDTH":"450","FILE_SIZE":"51991","CONTENT_TYPE":"image\/jpeg","SUBDIR":"iblock\/b83","FILE_NAME":"0d09mds7dpm7mlffidmogncfo7tsiub1.jpg","ORIGINAL_NAME":"rugradeu_Доставка_готовых_блюд_остается_в_15.jpg","DESCRIPTION":"","HANDLER_ID":null,"EXTERNAL_ID":"ee0c0ebbfa19c924b8e06a05bedb7298","VERSION_ORIGINAL_ID":null,"META":"","SRC":"\/upload\/iblock\/b83\/0d09mds7dpm7mlffidmogncfo7tsiub1.jpg"},"~DETAIL_PICTURE":"3792324","ACTIVE_FROM_X":"2021-09-04 10:04:54","~ACTIVE_FROM_X":"2021-09-04 10:04:54","ACTIVE_FROM":"04.09.2021 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