Новые планировки, новое благоустройство, новые подходы: партнерский материал

{"ID":"1249113","~ID":"1249113","TAGS":"КалининградСтройИнвест, павел макаров, калининград, комфортная городская среда, жилье, благоустройство","~TAGS":"КалининградСтройИнвест, павел макаров, калининград, комфортная городская среда, жилье, благоустройство","NAME":"Новые планировки, новое благоустройство, новые подходы: партнерский материал","~NAME":"Новые планировки, новое благоустройство, новые подходы: партнерский материал","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"424","~IBLOCK_SECTION_ID":"424","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cspan class=\u0022under-head\u0022\u003E Предложение на рынке жилья в Калининграде должно меняться, убежден Павел Макаров. Холдинг «КалининградСтройИнвест» готов подать пример.\u003C\/span\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Предложение на рынке жилья в сегменте массового строительства будет меняться в сторону более современной среды, комфортного внутреннего пространства и хорошей архитектуры. Соответствующую точку зрения в беседе, приуроченной ко Дню строителя, высказал генеральный директор СК «КалининградСтройИнвест» \u003Cb\u003EПавел Макаров\u003C\/b\u003E. В этом году холдингу исполняется 25 лет, и работа в XXI веке требует от руководителя одной из крупнейших строительных компаний региона принципиально новых решений.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/4b2\/4b2507fb98822b29c3709d6358eec36a.jpg\u0022 height=\u0022179\u0022 align=\u0022left\u0022\u003E«Уверен, что те проекты, которые мы строим сейчас, которые проектируем, были невозможны еще несколько лет назад. Дело не только и не столько в новых технологиях. По сути, в 2011 и даже в 2016 годах в городе еще главенствовал архаичный, в чем-то советский подход, который не подразумевал постоянного поиска и стремления к лучшему. Считалось нормальным то, что строилось по старым отработанным схемам с поставщиками, с традиционными планировками», — рассказывает Павел Макаров.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Он занял руководящий пост в головной компании холдинга несколько лет назад. Одной из первых профессиональных побед сегодня Павел Макаров считает полную смену подхода к проектированию.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/691\/691062f79056b508dbf09eea73809ad6.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Сейчас мы приглашаем классных профессиональных архитекторов для разработки решений новых кварталов. Когда эскизники вызывают сомнения, мы приглашаем другую команду и устраиваем что-то вроде внутрикорпоративного конкурса, чтобы выбрать самый достойный. Мне комфортно работать, если я знаю, что дом, который мы построили, будет украшать город десятилетиями. Это личный мой мотив для перемен: мне просто комфортнее так работать», —\u0026nbsp;говорит директор СК «КалининградСтройИнвест».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Макаров принимает участие в разработке планировок квартир в домах, которые предстоит построить. Отдельное внимание уделяется проработке дизайна подъездов. Мелочей в том, что касается удобства, быть не может. Ведь комфортная среда, благоустройство —\u0026nbsp;это главное поле, на котором идет конкурентная борьба предложений на рынке жилья\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Предложение на строительном рынке Калининграда должно меняться. Примером были европейские проекты жилья, мы стремимся быть таким же примером, только в своем сегменте. По благоустройству мы работаем вместе с архитекторами, причем работа идет в крепкой связке. Мы даем им четкое задание так, что они работают в понятных рамках и подбирают оптимальные решения», — поясняет Павел Макаров.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/0ab\/0ab988d6b6ef1e34119c3fc6abd0cc04.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Среди принципов, которым должны отвечать новые жилые комплексы «КалининградСтройИнвеста», — максимум озеленения с использованием больших деревьев, создание детских площадок, разделенных по возрастным группам, обустройство мест для занятия тихими видами спорта. На перспективу Павел Макаров мечтает попробовать отойти от правила «один двор —\u0026nbsp;одна детская площадка» и построить в одном из кварталов целый детский городок, вокруг которого смогут разместиться семейные кафе, уличные аттракционы и хорошая прогулочная зона. Такой подход позволит создать непосредственно на придомовых территориях зеленые зоны, места отдыха для жителей всех возрастов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t 25-летие компании и новый День строителя «КалининградСтройИнвест» встречает с проектами на долгосрочную и среднесрочную перспективу и с новыми объектами.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы запустили прекрасный проект по застройке территории в конце ул. А. Невского, получили первые три разрешения на строительство. Предстоит возвести 34 дома. Это самый масштабный из проектов холдинга, уникальный не только своими объемами, но и отношением к пространству, к благоустройству, к созданию среды для жизни, общественный интерес к проекту уже подчеркивает его значимость для Калининграда в целом», — делится планами гендиректор СК «КалининградСтройИнвест».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/7df\/7df6941fe0a57b1603facb5724a9d08f.jpeg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t День строителя в холдинге «КалининградСтройИнвест» отметят традиционно —\u0026nbsp;на рабочих местах. Коллектив получит премии к профессиональному празднику, директор посетит каждый из строящихся объектов.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «От всей души желаю коллегам профессиональной удачи, здоровья, новых объектов и стремления идти вперед», — заключил Павел Макаров.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003E*\u0026nbsp;Партнёрский материал. Оплачено из средств избирательного фонда кандидата Макарова Павла Валерьевича, округ № 19 на выборах в\u0026nbsp;городской\u0026nbsp;Совет\u0026nbsp;депутатов Калининграда.\u0026nbsp;\u003C\/i\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cspan class=\u0022under-head\u0022\u003E Предложение на рынке жилья в Калининграде должно меняться, убежден Павел Макаров. Холдинг «КалининградСтройИнвест» готов подать пример.\u003C\/span\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Предложение на рынке жилья в сегменте массового строительства будет меняться в сторону более современной среды, комфортного внутреннего пространства и хорошей архитектуры. Соответствующую точку зрения в беседе, приуроченной ко Дню строителя, высказал генеральный директор СК «КалининградСтройИнвест» \u003Cb\u003EПавел Макаров\u003C\/b\u003E. В этом году холдингу исполняется 25 лет, и работа в XXI веке требует от руководителя одной из крупнейших строительных компаний региона принципиально новых решений.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022180\u0022 src=\u0022\/upload\/medialibrary\/4b2\/4b2507fb98822b29c3709d6358eec36a.jpg\u0022 height=\u0022179\u0022 align=\u0022left\u0022\u003E«Уверен, что те проекты, которые мы строим сейчас, которые проектируем, были невозможны еще несколько лет назад. Дело не только и не столько в новых технологиях. По сути, в 2011 и даже в 2016 годах в городе еще главенствовал архаичный, в чем-то советский подход, который не подразумевал постоянного поиска и стремления к лучшему. Считалось нормальным то, что строилось по старым отработанным схемам с поставщиками, с традиционными планировками», — рассказывает Павел Макаров.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Он занял руководящий пост в головной компании холдинга несколько лет назад. Одной из первых профессиональных побед сегодня Павел Макаров считает полную смену подхода к проектированию.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/691\/691062f79056b508dbf09eea73809ad6.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Сейчас мы приглашаем классных профессиональных архитекторов для разработки решений новых кварталов. Когда эскизники вызывают сомнения, мы приглашаем другую команду и устраиваем что-то вроде внутрикорпоративного конкурса, чтобы выбрать самый достойный. Мне комфортно работать, если я знаю, что дом, который мы построили, будет украшать город десятилетиями. Это личный мой мотив для перемен: мне просто комфортнее так работать», —\u0026nbsp;говорит директор СК «КалининградСтройИнвест».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Макаров принимает участие в разработке планировок квартир в домах, которые предстоит построить. Отдельное внимание уделяется проработке дизайна подъездов. Мелочей в том, что касается удобства, быть не может. Ведь комфортная среда, благоустройство —\u0026nbsp;это главное поле, на котором идет конкурентная борьба предложений на рынке жилья\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Предложение на строительном рынке Калининграда должно меняться. Примером были европейские проекты жилья, мы стремимся быть таким же примером, только в своем сегменте. По благоустройству мы работаем вместе с архитекторами, причем работа идет в крепкой связке. Мы даем им четкое задание так, что они работают в понятных рамках и подбирают оптимальные решения», — поясняет Павел Макаров.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/0ab\/0ab988d6b6ef1e34119c3fc6abd0cc04.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Среди принципов, которым должны отвечать новые жилые комплексы «КалининградСтройИнвеста», — максимум озеленения с использованием больших деревьев, создание детских площадок, разделенных по возрастным группам, обустройство мест для занятия тихими видами спорта. На перспективу Павел Макаров мечтает попробовать отойти от правила «один двор —\u0026nbsp;одна детская площадка» и построить в одном из кварталов целый детский городок, вокруг которого смогут разместиться семейные кафе, уличные аттракционы и хорошая прогулочная зона. Такой подход позволит создать непосредственно на придомовых территориях зеленые зоны, места отдыха для жителей всех возрастов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t 25-летие компании и новый День строителя «КалининградСтройИнвест» встречает с проектами на долгосрочную и среднесрочную перспективу и с новыми объектами.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Мы запустили прекрасный проект по застройке территории в конце ул. А. Невского, получили первые три разрешения на строительство. Предстоит возвести 34 дома. Это самый масштабный из проектов холдинга, уникальный не только своими объемами, но и отношением к пространству, к благоустройству, к созданию среды для жизни, общественный интерес к проекту уже подчеркивает его значимость для Калининграда в целом», — делится планами гендиректор СК «КалининградСтройИнвест».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/7df\/7df6941fe0a57b1603facb5724a9d08f.jpeg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t День строителя в холдинге «КалининградСтройИнвест» отметят традиционно —\u0026nbsp;на рабочих местах. Коллектив получит премии к профессиональному празднику, директор посетит каждый из строящихся объектов.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «От всей души желаю коллегам профессиональной удачи, здоровья, новых объектов и стремления идти вперед», — заключил Павел Макаров.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003E*\u0026nbsp;Партнёрский материал. Оплачено из средств избирательного фонда кандидата Макарова Павла Валерьевича, округ № 19 на выборах в\u0026nbsp;городской\u0026nbsp;Совет\u0026nbsp;депутатов Калининграда.\u0026nbsp;\u003C\/i\u003E\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Предложение на рынке жилья в Калининграде должно меняться, убежден Павел Макаров. Холдинг «КалининградСтройИнвест» готов подать пример.","~PREVIEW_TEXT":"Предложение на рынке жилья в Калининграде должно меняться, убежден Павел Макаров. 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