«Люди по-прежнему боятся планировать отдых»

Фото rugrad.eu

{"ID":"1236264","~ID":"1236264","TAGS":"гостиницы, отели, туристы, турпоток, побережье, загрузка, калининградская область, туристический бум","~TAGS":"гостиницы, отели, туристы, турпоток, побережье, загрузка, калининградская область, туристический бум","NAME":"«Люди по-прежнему боятся планировать отдых»","~NAME":"«Люди по-прежнему боятся планировать отдых»","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cspan class=\u0022under-head\u0022\u003E Как калининградские отельеры справились с доходившей до 100 % загрузкой на майские праздники. Экспертный опрос RUGRAD.EU.\u003C\/span\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t На майских праздниках Калининградскую область посетили 63,5 тыс. туристов, причем речь идет только об официальных коллективных средствах размещения, исключая частный сектор и цифры от агрегаторов, которые будут оглашены в ближайшее время. Об этом рассказал министр по культуре и туризму региона Андрей Ермак, отметив, что «власти ожидали порядка 55 тыс. гостей региона».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Загрузка на побережье и в Калининграде доходила до 98–99 %. Понятно, что на востоке области она не доходила до таких цифр, но средний показатель — это 91 %», — прокомментировал министр. Как отработали представители туриндустрии региона майские праздники и какая загрузка планируется на лето — в опросе RUGRAD.EU.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EНаталья Линькова\u003C\/b\u003E\u003Ci\u003E, управляющая загородным отелем «Усадьба»\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Средняя загрузка в нашем отеле в период майских праздников составила порядка 90 %. Что касается гостей, то большая часть — это Москва и Московская область, а также Санкт-Петербург, Тюмень, Челябинск, Пермь».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/5d1\/5d19072da121ccef4eed28676008b052.JPG\u0022 align=\u0022bottom\u0022\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EДарья Шахматова\u003C\/b\u003E\u003Ci\u003E, исполнительный директор парк-отеля «Ангел» (Черняховск)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «В период майских праздников у нас была 100%-ная загрузка, а в промежуточное время\u0026nbsp;4–7 мая загрузка составила порядка 60 %. Наши гости\u0026nbsp;— это в основном жители Калининградской области, также в этот раз приезжали туристы из Москвы. В принципе, туристов было много. Единственное, конечно, статистику подкорректировала погода, с 1 по 4 мая поток немного спал, а вот с 8 по 10 мая в солнечные дни количество гостей на нашем направлении увеличилось.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EСейран Мстоян\u003C\/b\u003E, \u003Ci\u003Eсобственник и директор отеля «Кочар» (Черняховск)\u0026nbsp;\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «На майские праздники у нас была загрузка максимум 5 %. Туристов в этом году много, но они практически все проездом. Причем у нас достаточно приемлемые цены. Мы даже звездность не увеличиваем, хотя условия и спектр предоставляемых услуг позволяет нам это сделать, но мы боимся, что более высокая звездность просто отпугнет и без того немногочисленных наших гостей. Многие помещения, например, банкетный зал, просто закрыли. Парадоксальная ситуация. На данный момент наш отель выживает только за счет военных и командировочных специалистов. Сложно работать, потому что жители региона приезжают, но максимум на 1–2 дня, скажем так, в целях знакомства с областью. Туристических точек притяжения, чтобы заинтересовать их остаться на более длительный срок, в нашем направлении пока немного.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EЕвгений Федорук\u003C\/b\u003E, \u003Ci\u003Eруководитель отеля «Хартман» (Светлогорск)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «На майские праздники загрузка была 97 %. В основном у нас были туристы из Москвы и Санкт-Петербурга. Что касается летних месяцев, то на данный момент у нас загрузка составляет порядка 91 %».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/076\/076528b06f928ab6fa485692d752e40c.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EНаталья Добровольская\u003C\/b\u003E, \u003Ci\u003Eвладелица сельской усадьбы «Лесная поляна» (поселок Дмитриевка, Нестеровский район)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Во время майских выходных у нас гостили только жители нашего региона, преимущественно из Калининграда, и заполняемость составила 100 %, но у нас небольшой гостевой дом — всего 4 номера. Кроме этого, несколько раз в течение этого периода\u0026nbsp;турагентства привозили к нам на обеды и экскурсии группы туристов из других российских регионов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EВалерия Ременникова\u003C\/b\u003E, \u003Ci\u003Eруководитель отдела продаж и маркетинга отель «Ибис» (Калининград)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Загрузка на майские праздники составила 100 %. В основном это гости из Москвы и Санкт-Петербурга, а также из регионов, с которыми есть прямое авиасообщение. Что касается загрузки на летний период, то здесь довольно сложно строить прогнозы, потому что глубина бронирования достаточно маленькая. Люди по-прежнему боятся планировать отдых в долгосрочной перспективе, то есть веяния 2020 года, когда в любой момент могут быть введены ограничения, сохраняются. Отельеры вынуждены под это подстраиваться, мы идем на гибкость в связи со всеми этими правилами. Например, сейчас аннулировать бронь без штрафных санкций можно практически в день заезда. Кроме того, мы идем навстречу туристическим группам, если нам сообщили, что у одного из участников положительный тест на COVID-19, не штрафуем за отмену брони. Единственное, мы просим предоставить официальный документ. На данный момент загрузка на июнь неплохая, но всё может измениться, как в прошлом году в декабре, когда вышло сначала ошибочное постановление губернатора, потом ограничения все-таки ввели, и тогда мы потеряли очень большой процент бронирования на новогодние праздники — порядка 30 %. Еще один момент, который, на мой взгляд, косвенно влияет на ситуацию с долгосрочным бронированием, — это ожидание открытия других туристических маршрутов, например, Турции, которая пока закрыта до 1 июня.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/d97\/d972cabe362553e3e7e574b00ac89a58.JPG\u0022 align=\u0022bottom\u0022\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EГалина Калинина\u003C\/b\u003E, \u003Ci\u003Eвладелец и директор гостевого дома «Высокий берег» (поселок Отрадное, Светлогорск)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «С 1 по 10 мая загрузка составила 60 %. Относительно состава гостей, то это как жители нашего региона, которые ценят спокойный отдых у моря, так и гости из России, в соотношении примерно 50 на 50. Если говорить о тенденциях на летние месяцы, то на данный момент уже забронировано порядка 80 %, и я предполагаю, что по итогу загрузка составит около 90 %.\u0026nbsp;\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Ci\u003EТекст: Алена Иванова\u003C\/i\u003E\u003Cbr\u003E\r\n \u003Ci\u003E\r\n\tФото: RUGRAD.EU\u003C\/i\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cspan class=\u0022under-head\u0022\u003E Как калининградские отельеры справились с доходившей до 100 % загрузкой на майские праздники. Экспертный опрос RUGRAD.EU.\u003C\/span\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t На майских праздниках Калининградскую область посетили 63,5 тыс. туристов, причем речь идет только об официальных коллективных средствах размещения, исключая частный сектор и цифры от агрегаторов, которые будут оглашены в ближайшее время. Об этом рассказал министр по культуре и туризму региона Андрей Ермак, отметив, что «власти ожидали порядка 55 тыс. гостей региона».\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Загрузка на побережье и в Калининграде доходила до 98–99 %. Понятно, что на востоке области она не доходила до таких цифр, но средний показатель — это 91 %», — прокомментировал министр. Как отработали представители туриндустрии региона майские праздники и какая загрузка планируется на лето — в опросе RUGRAD.EU.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EНаталья Линькова\u003C\/b\u003E\u003Ci\u003E, управляющая загородным отелем «Усадьба»\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Средняя загрузка в нашем отеле в период майских праздников составила порядка 90 %. Что касается гостей, то большая часть — это Москва и Московская область, а также Санкт-Петербург, Тюмень, Челябинск, Пермь».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/5d1\/5d19072da121ccef4eed28676008b052.JPG\u0022 align=\u0022bottom\u0022\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EДарья Шахматова\u003C\/b\u003E\u003Ci\u003E, исполнительный директор парк-отеля «Ангел» (Черняховск)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «В период майских праздников у нас была 100%-ная загрузка, а в промежуточное время\u0026nbsp;4–7 мая загрузка составила порядка 60 %. Наши гости\u0026nbsp;— это в основном жители Калининградской области, также в этот раз приезжали туристы из Москвы. В принципе, туристов было много. Единственное, конечно, статистику подкорректировала погода, с 1 по 4 мая поток немного спал, а вот с 8 по 10 мая в солнечные дни количество гостей на нашем направлении увеличилось.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EСейран Мстоян\u003C\/b\u003E, \u003Ci\u003Eсобственник и директор отеля «Кочар» (Черняховск)\u0026nbsp;\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «На майские праздники у нас была загрузка максимум 5 %. Туристов в этом году много, но они практически все проездом. Причем у нас достаточно приемлемые цены. Мы даже звездность не увеличиваем, хотя условия и спектр предоставляемых услуг позволяет нам это сделать, но мы боимся, что более высокая звездность просто отпугнет и без того немногочисленных наших гостей. Многие помещения, например, банкетный зал, просто закрыли. Парадоксальная ситуация. На данный момент наш отель выживает только за счет военных и командировочных специалистов. Сложно работать, потому что жители региона приезжают, но максимум на 1–2 дня, скажем так, в целях знакомства с областью. Туристических точек притяжения, чтобы заинтересовать их остаться на более длительный срок, в нашем направлении пока немного.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EЕвгений Федорук\u003C\/b\u003E, \u003Ci\u003Eруководитель отеля «Хартман» (Светлогорск)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «На майские праздники загрузка была 97 %. В основном у нас были туристы из Москвы и Санкт-Петербурга. Что касается летних месяцев, то на данный момент у нас загрузка составляет порядка 91 %».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/076\/076528b06f928ab6fa485692d752e40c.jpg\u0022 align=\u0022bottom\u0022\u003E\u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EНаталья Добровольская\u003C\/b\u003E, \u003Ci\u003Eвладелица сельской усадьбы «Лесная поляна» (поселок Дмитриевка, Нестеровский район)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Во время майских выходных у нас гостили только жители нашего региона, преимущественно из Калининграда, и заполняемость составила 100 %, но у нас небольшой гостевой дом — всего 4 номера. Кроме этого, несколько раз в течение этого периода\u0026nbsp;турагентства привозили к нам на обеды и экскурсии группы туристов из других российских регионов.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t \u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EВалерия Ременникова\u003C\/b\u003E, \u003Ci\u003Eруководитель отдела продаж и маркетинга отель «Ибис» (Калининград)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Загрузка на майские праздники составила 100 %. В основном это гости из Москвы и Санкт-Петербурга, а также из регионов, с которыми есть прямое авиасообщение. Что касается загрузки на летний период, то здесь довольно сложно строить прогнозы, потому что глубина бронирования достаточно маленькая. Люди по-прежнему боятся планировать отдых в долгосрочной перспективе, то есть веяния 2020 года, когда в любой момент могут быть введены ограничения, сохраняются. Отельеры вынуждены под это подстраиваться, мы идем на гибкость в связи со всеми этими правилами. Например, сейчас аннулировать бронь без штрафных санкций можно практически в день заезда. Кроме того, мы идем навстречу туристическим группам, если нам сообщили, что у одного из участников положительный тест на COVID-19, не штрафуем за отмену брони. Единственное, мы просим предоставить официальный документ. На данный момент загрузка на июнь неплохая, но всё может измениться, как в прошлом году в декабре, когда вышло сначала ошибочное постановление губернатора, потом ограничения все-таки ввели, и тогда мы потеряли очень большой процент бронирования на новогодние праздники — порядка 30 %. Еще один момент, который, на мой взгляд, косвенно влияет на ситуацию с долгосрочным бронированием, — это ожидание открытия других туристических маршрутов, например, Турции, которая пока закрыта до 1 июня.\u0026nbsp;\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cimg width=\u0022100%\u0022 src=\u0022\/upload\/medialibrary\/d97\/d972cabe362553e3e7e574b00ac89a58.JPG\u0022 align=\u0022bottom\u0022\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cb\u003EГалина Калинина\u003C\/b\u003E, \u003Ci\u003Eвладелец и директор гостевого дома «Высокий берег» (поселок Отрадное, Светлогорск)\u003C\/i\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «С 1 по 10 мая загрузка составила 60 %. Относительно состава гостей, то это как жители нашего региона, которые ценят спокойный отдых у моря, так и гости из России, в соотношении примерно 50 на 50. 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