Ведение бизнеса по-новому. Как изменились правила игры в 2020 году

{"ID":"1215556","~ID":"1215556","TAGS":"","~TAGS":"","NAME":"Ведение бизнеса по-новому. Как изменились правила игры в 2020 году","~NAME":"Ведение бизнеса по-новому. Как изменились правила игры в 2020 году","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4068","~IBLOCK_SECTION_ID":"4068","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Карантин, самоизоляция и локдаун очень быстро и навсегда изменили понятие о полноценной трудовой деятельности. Сегодня многие покупатели поняли, что приобретать практически все виды потребительских товаров можно не только в магазинах оффлайн, а работодатели выяснили, что успешный бизнес не всегда требует аренды офиса. С началом нового года эксперты подвели итоги «коронавирусного» 2020 года – как он изменил подход к выполнению повседневных рабочих задач и организации управления компаниями.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EТрудности перехода\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Вынужденная мера – перевод сотрудников на «удаленку» – действительно взволновала многих работодателей год назад. Министерство труда РФ подсчитало, что количество тех, кто отправлен «по домам» увеличилось более чем в 100 раз по сравнению с 2019 годом. При этом реальное количество «удаленщиков» может быть еще большим, ведь многие работают неофициально, без трудового договора.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Опыт быстрого перехода на дистанционную занятость показал: если не готовиться к удаленной работе сотрудников заранее, процесс будет сопряжен с немалыми трудностями. Организация взаимодействия, контроля и учета деятельности требует времени для подбора и настройки необходимых инструментов, обучения сотрудников правильной работе с ними.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Поначалу новые условия работы вызывали досадные задержки, сбои и проволочки. Постепенно работодатели пришли к выводу: существующих инструментов не хватает, требуются новые программные продукты для контроля работников и руководства ими на дистанционных началах. Кроме того, нужны новые рынки сбыта продукции, новые способы привлечь покупателей. Это вызвало стремительное развитие коммуникационного софта, а также онлайн-ритейла.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EНовые направления развития\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Пандемия и связанный с ней переход работников на удаленный режим занятости активизировали появление новых трендов. Эксперты сайта промокодов и скидок\u0026nbsp;\u003Ca href=\u0022https:\/\/promokodik.net\/\u0022\u003EPromokodik.net\u003C\/a\u003E\u0026nbsp;подсчитали, что при возросшем более чем на 50% объеме трафика объем покупок в онлайн-магазинах увеличился более чем вдвое за прошедший год. Специалисты утверждают, что карантин привлек в российские интернет-магазины не менее 10 млн. новых покупателей.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Многие потребители оценили удобство онлайн-сервисов покупок и продолжают пользоваться ими даже после отмены локдауна. Эксперты считают, что даже после победы над коронавирусом эта тенденция сохранится в ближайшие два года. Кто-то больше никогда не предпочтет многолюдные торговые центры домашнему уюту. Однако большинство вернутся в оффлайн магазины – социализироваться.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EПроблема общения\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Потребность в социализации – одна из базовых у человека. Поэтому «удаленка» может оказаться причиной депрессивных состояний, подавленного настроения и общего упадка сил. Поначалу мало кто осознавал опасность, однако уже к середине 2020 года стало ясно – поддерживать общение с коллегами и друзьями хотя бы посредством интернета очень важно для психического здоровья человека и его продуктивности.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Работодатели предприняли разные меры для поддержания боевого духа и настроения сотрудников на «дистанционке». Среди них:\r\n\u003C\/p\u003E\r\n\u003Cul\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\r\n\t\t вебинары с психологами, как в группе, так и индивидуально;\r\n\t\u003C\/p\u003E\r\n \u003C\/li\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\r\n\t\t регулярные видеотрансляции-собрания с руководством;\r\n\t\u003C\/p\u003E\r\n \u003C\/li\u003E\r\n\t\u003Cli\u003E\r\n\t\u003Cp\u003E\r\n\t\t программы онлайн-медитации.\r\n\t\u003C\/p\u003E\r\n \u003C\/li\u003E\r\n\u003C\/ul\u003E\r\n\u003Cp\u003E\r\n\t Многие компании также открывают специализированные горячие линии для того, чтобы любой сотрудник мог получить квалифицированную помощь как по профессиональным, так и по личным вопросам. Все эти меры, немыслимые для 2019 года, сегодня становятся неотъемлемой частью большинства компаний.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Изменения, которые уже произошли, обновили облик отечественного бизнеса. Однако процесс еще не закончен, ведь человечество пока не преодолело пандемию. Эксперты ожидают, что 2021 год принесет еще немало немаловажных тенденций в организации дистанционной деятельности бизнеса, а также изменит подход к онлайн-продажам.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n \u003Cbr\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Карантин, самоизоляция и локдаун очень быстро и навсегда изменили понятие о полноценной трудовой деятельности. Сегодня многие покупатели поняли, что приобретать практически все виды потребительских товаров можно не только в магазинах оффлайн, а работодатели выяснили, что успешный бизнес не всегда требует аренды офиса. С началом нового года эксперты подвели итоги «коронавирусного» 2020 года – как он изменил подход к выполнению повседневных рабочих задач и организации управления компаниями.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EТрудности перехода\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Вынужденная мера – перевод сотрудников на «удаленку» – действительно взволновала многих работодателей год назад. Министерство труда РФ подсчитало, что количество тех, кто отправлен «по домам» увеличилось более чем в 100 раз по сравнению с 2019 годом. При этом реальное количество «удаленщиков» может быть еще большим, ведь многие работают неофициально, без трудового договора.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Опыт быстрого перехода на дистанционную занятость показал: если не готовиться к удаленной работе сотрудников заранее, процесс будет сопряжен с немалыми трудностями. Организация взаимодействия, контроля и учета деятельности требует времени для подбора и настройки необходимых инструментов, обучения сотрудников правильной работе с ними.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Поначалу новые условия работы вызывали досадные задержки, сбои и проволочки. Постепенно работодатели пришли к выводу: существующих инструментов не хватает, требуются новые программные продукты для контроля работников и руководства ими на дистанционных началах. Кроме того, нужны новые рынки сбыта продукции, новые способы привлечь покупателей. Это вызвало стремительное развитие коммуникационного софта, а также онлайн-ритейла.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EНовые направления развития\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Пандемия и связанный с ней переход работников на удаленный режим занятости активизировали появление новых трендов. Эксперты сайта промокодов и скидок\u0026nbsp;\u003Ca href=\u0022https:\/\/promokodik.net\/\u0022\u003EPromokodik.net\u003C\/a\u003E\u0026nbsp;подсчитали, что при возросшем более чем на 50% объеме трафика объем покупок в онлайн-магазинах увеличился более чем вдвое за прошедший год. Специалисты утверждают, что карантин привлек в российские интернет-магазины не менее 10 млн. новых покупателей.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Многие потребители оценили удобство онлайн-сервисов покупок и продолжают пользоваться ими даже после отмены локдауна. Эксперты считают, что даже после победы над коронавирусом эта тенденция сохранится в ближайшие два года. Кто-то больше никогда не предпочтет многолюдные торговые центры домашнему уюту. Однако большинство вернутся в оффлайн магазины – социализироваться.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n \u003Cbr\u003E\r\n\u003C\/p\u003E\r\n\u003Cdiv\u003E\r\n \u003Cb\u003EПроблема общения\u003C\/b\u003E\r\n\u003C\/div\u003E\r\n\u003Cp\u003E\r\n\t Потребность в социализации – одна из базовых у человека. Поэтому «удаленка» может оказаться причиной депрессивных состояний, подавленного настроения и общего упадка сил. Поначалу мало кто осознавал опасность, однако уже к середине 2020 года стало ясно – поддерживать общение с коллегами и друзьями хотя бы посредством интернета очень важно для психического здоровья человека и его продуктивности.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Работодатели предприняли разные меры для поддержания боевого духа и настроения сотрудников на «дистанционке». 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