Коронавирус «укрепил» продажи алкоголя

Фото rugrad.eu

{"ID":"1167542","~ID":"1167542","TAGS":"алкоголь, продажи, водка, виски, вино, рост цен, спиртное, курс валют, антисептики, население, лавка бахуса, бочонок, артем данишевский, татьяна кабанова, винифера, илья заболотнов","~TAGS":"алкоголь, продажи, водка, виски, вино, рост цен, спиртное, курс валют, антисептики, население, лавка бахуса, бочонок, артем данишевский, татьяна кабанова, винифера, илья заболотнов","NAME":"Коронавирус «укрепил» продажи алкоголя","~NAME":"Коронавирус «укрепил» продажи алкоголя","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Сеть магазинов розничной продажи алкоголя «Лавка Бахуса» пока не ощутила рост продаж из-за коронавирусной инфекции. Об этом RUGRAD.EU рассказала генеральный директор ООО «Бахус» и ООО «Бочонок» Татьяна Кабанова.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Но, по ее словам, ситуация с вирусом изменила структуру потребительского чека. «Сейчас в основном лидирует водка и крепкий алкоголь. Люди вместо вина теперь берут водку», — рассказала представитель «Лавки Бахуса».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Татьяна Кабанова связала данные изменения с дефицитом антисептических средств. «У нас же много вбросов и фейков, что надо проводить обеззараживание. Вот они и покупают водку. Кто-то — внутрь, кто-то снаружи дезинфицируется», — пояснила Кабанова.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Несмотря на такие изменения в структуре потребления алкоголя, «Лавка Бахуса» пока не собирается менять свою политику по ассортименту. Резкого увеличения выручки в сети также не зафиксировали. «У нас в принципе идет ровно... Я вчерашний день посмотрела. Плюс-минус, я бы не сказала, что это всплеск», — рассказала Татьяна Кабанова.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Генеральный директор заявила, что, несмотря на изменение курса валют, сеть пока держит цены на прежнем уровне. «А там посмотрим...», — отметила она.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Владелец калининградского магазина «Винифера» Илья Заболотнов подтвердил, что продажи в магазине выросли. Но рост он связывает не с ситуацией вокруг инфекции, а с маркетинговой политикой и обновлением ассортимента. «Вряд ли алкоголь в ближайшее время исчезнет из магазинов. И вряд ли имеет смысл делать такие большие запасы впрок. Да, через некоторое время возможно повышение цен из-за падения курса рубля. Импортеры успели прислать «письма счастья». Возможно, такой эффект есть. Я не говорю, что я его отрицаю», — рассказал он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По словам владельца «Виниферы», пока рано прогнозировать, как изменится ценник на алкогольную продукцию, поскольку курс рубля еще не стабилизировался, и бизнес пока не понимает, как и в какую сторону он будет меняться. «Пока еще никто цены не повысил. Но просто прислали некоторые письма, что имеет смысл ожидать повышения на 20 %», — пояснил он.\u0026nbsp;\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Сеть магазинов розничной продажи алкоголя «Лавка Бахуса» пока не ощутила рост продаж из-за коронавирусной инфекции. Об этом RUGRAD.EU рассказала генеральный директор ООО «Бахус» и ООО «Бочонок» Татьяна Кабанова.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Но, по ее словам, ситуация с вирусом изменила структуру потребительского чека. «Сейчас в основном лидирует водка и крепкий алкоголь. Люди вместо вина теперь берут водку», — рассказала представитель «Лавки Бахуса».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Татьяна Кабанова связала данные изменения с дефицитом антисептических средств. «У нас же много вбросов и фейков, что надо проводить обеззараживание. Вот они и покупают водку. Кто-то — внутрь, кто-то снаружи дезинфицируется», — пояснила Кабанова.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Несмотря на такие изменения в структуре потребления алкоголя, «Лавка Бахуса» пока не собирается менять свою политику по ассортименту. Резкого увеличения выручки в сети также не зафиксировали. «У нас в принципе идет ровно... Я вчерашний день посмотрела. Плюс-минус, я бы не сказала, что это всплеск», — рассказала Татьяна Кабанова.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Генеральный директор заявила, что, несмотря на изменение курса валют, сеть пока держит цены на прежнем уровне. «А там посмотрим...», — отметила она.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Владелец калининградского магазина «Винифера» Илья Заболотнов подтвердил, что продажи в магазине выросли. Но рост он связывает не с ситуацией вокруг инфекции, а с маркетинговой политикой и обновлением ассортимента. «Вряд ли алкоголь в ближайшее время исчезнет из магазинов. И вряд ли имеет смысл делать такие большие запасы впрок. Да, через некоторое время возможно повышение цен из-за падения курса рубля. Импортеры успели прислать «письма счастья». Возможно, такой эффект есть. Я не говорю, что я его отрицаю», — рассказал он.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По словам владельца «Виниферы», пока рано прогнозировать, как изменится ценник на алкогольную продукцию, поскольку курс рубля еще не стабилизировался, и бизнес пока не понимает, как и в какую сторону он будет меняться. «Пока еще никто цены не повысил. Но просто прислали некоторые письма, что имеет смысл ожидать повышения на 20 %», — пояснил он.\u0026nbsp;\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Дефицит антисептиков на рынке спровоцировал рост продаж крепких напитков. ","~PREVIEW_TEXT":"Дефицит антисептиков на рынке спровоцировал рост продаж крепких напитков. 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