ГК «Дикси» начала «ликвидировать» «Дешево»

Фото rugrad.eu

{"ID":"1154366","~ID":"1154366","TAGS":"дикси, магазин, дешево, ритейлер, ул. Пионерская, торговые сети, конкуренция","~TAGS":"дикси, магазин, дешево, ритейлер, ул. Пионерская, торговые сети, конкуренция","NAME":"ГК «Дикси» начала «ликвидировать» «Дешево»","~NAME":"ГК «Дикси» начала «ликвидировать» «Дешево»","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"829","~IBLOCK_SECTION_ID":"829","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Российский ритейлер «Дикси» открыл первый магазин под одноименным брендом в Калининграде. Торговая точка заработала с 20 декабря в центре города на ул. Пионерской, 80–86 в формате «магазин у дома». До этого здесь долгое время работал магазин под брендом «Дешево», который ранее закрылся на реконструкцию. Рядом располагается многоэтажный жилой комплекс, недавно введенный в эксплуатацию. В соответствии с данными на вывеске, юрлицом магазина выступает ООО «Виктория Балтия».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t ГК «Дикси» окончательно купила сеть «Виктория» в 2011 году. В настоящее время ритейлер представлен в Калининградской области 27 супермаркетами «Виктория», торговым центом «Кэш», 20 филиалами «Виктории Квартал» и 16 магазинами «Дешево» (из них 9 в областном центре).\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По словам директора по маркетингу дивизиона «Виктория» в ГК «Дикси» Вадима Макаренко, ритейлер долго не выводил в Калининград свой одноименный бренд по причине высокой конкуренции «на местах».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «У нас было много \u0022Кварталов\u0022\u0026nbsp;в Москве — все они переведены под бренд \u0022Дикси\u0022. Это позволило \u0022Дикси\u0022\u0026nbsp;занять весомую роль на столичном рынке. \u0022Кварталы\u0022\u0026nbsp;остались только в Калининграде — они работают в формате магазин у дома. Выводить бренд \u0022Дикси\u0022\u0026nbsp;в регион с очень высокой конкуренцией не имело смысла, поэтому в Калининграде у нашего дивизиона осталась мультиформатная модель: магазины \u0022Виктория\u0022, \u0022Квартал\u0022, \u0022Кэш\u0022 и \u0022Дешево\u0022. В Москве наш дивизион развивает только супермаркет, а нишу магазина у дома занимает \u0022Дикси\u0022», — комментировал Вадим Макаренко порталу Retail.ru.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n Открытие магазина под брендом «Дикси» состоялось в преддверии захода в регион крупнейшего российского ритейлера X5 Retail Group. Ранее RUGRAD.EU\u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1152035\/\u0022\u003E сообщал\u003C\/a\u003E о том, что X5 планирует увеличить число планируемых к открытию магазинов сети «Пятерочка» в Калининграде с 5 до 15. Февраль 2020 года назывался в качестве возможной ближайшей даты выхода в регион.\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Российский ритейлер «Дикси» открыл первый магазин под одноименным брендом в Калининграде. Торговая точка заработала с 20 декабря в центре города на ул. Пионерской, 80–86 в формате «магазин у дома». До этого здесь долгое время работал магазин под брендом «Дешево», который ранее закрылся на реконструкцию. Рядом располагается многоэтажный жилой комплекс, недавно введенный в эксплуатацию. В соответствии с данными на вывеске, юрлицом магазина выступает ООО «Виктория Балтия».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t ГК «Дикси» окончательно купила сеть «Виктория» в 2011 году. В настоящее время ритейлер представлен в Калининградской области 27 супермаркетами «Виктория», торговым центом «Кэш», 20 филиалами «Виктории Квартал» и 16 магазинами «Дешево» (из них 9 в областном центре).\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t По словам директора по маркетингу дивизиона «Виктория» в ГК «Дикси» Вадима Макаренко, ритейлер долго не выводил в Калининград свой одноименный бренд по причине высокой конкуренции «на местах».\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «У нас было много \u0022Кварталов\u0022\u0026nbsp;в Москве — все они переведены под бренд \u0022Дикси\u0022. Это позволило \u0022Дикси\u0022\u0026nbsp;занять весомую роль на столичном рынке. \u0022Кварталы\u0022\u0026nbsp;остались только в Калининграде — они работают в формате магазин у дома. Выводить бренд \u0022Дикси\u0022\u0026nbsp;в регион с очень высокой конкуренцией не имело смысла, поэтому в Калининграде у нашего дивизиона осталась мультиформатная модель: магазины \u0022Виктория\u0022, \u0022Квартал\u0022, \u0022Кэш\u0022 и \u0022Дешево\u0022. В Москве наш дивизион развивает только супермаркет, а нишу магазина у дома занимает \u0022Дикси\u0022», — комментировал Вадим Макаренко порталу Retail.ru.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E\r\n Открытие магазина под брендом «Дикси» состоялось в преддверии захода в регион крупнейшего российского ритейлера X5 Retail Group. Ранее RUGRAD.EU\u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1152035\/\u0022\u003E сообщал\u003C\/a\u003E о том, что X5 планирует увеличить число планируемых к открытию магазинов сети «Пятерочка» в Калининграде с 5 до 15. Февраль 2020 года назывался в качестве возможной ближайшей даты выхода в регион.\u003Cbr\u003E\r\n\u003Cp\u003E\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Обновленная торговая точка открылась на ул. Пионерской. Ритейлер придерживается мультиформатной модели магазинов в Калининграде из-за высокой конкуренции.\u003Cbr \/\u003E\n","~PREVIEW_TEXT":"Обновленная торговая точка открылась на ул. Пионерской. 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