Директор Янтарного комбината затруднился оценить экономический эффект вложений в КВН и съемки сериалов

Фото rugrad.eu

{"ID":"1084441","~ID":"1084441","TAGS":"янтарный комбинат, сериал, пиар, янтарь, реклама, калининградская область, спонсоры, фк балтика, КВН, михаил зацепин","~TAGS":"янтарный комбинат, сериал, пиар, янтарь, реклама, калининградская область, спонсоры, фк балтика, КВН, михаил зацепин","NAME":"Директор Янтарного комбината затруднился оценить экономический эффект вложений в КВН и съемки сериалов","~NAME":"Директор Янтарного комбината затруднился оценить экономический эффект вложений в КВН и съемки сериалов","IBLOCK_ID":"54","~IBLOCK_ID":"54","IBLOCK_SECTION_ID":"4067","~IBLOCK_SECTION_ID":"4067","DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Янтарный комбинат не проводил специальные оценки экономического эффекта от вложений в рекламу и спонсорство. Об этом RUGRAD.EU сообщил генеральный директор предприятия Михаил Зацепин на пресс-завтраке в «Российской газете» 22 ноября. Он также подтвердил, что комбинат принимал участие в создании и продвижении сериала «Желтый глаз тигра», который сейчас демонстрируется по федеральному телевидению. Называть конкретные суммы Зацепин не стал, но признал, что эти затраты существенно ниже спонсорской помощи \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1084216\/\u0022\u003Eфутбольному клубу «Балтика»\u003C\/a\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Экономический эффект мы не снимали, мы же не рекламщики, но, может быть, в этом и есть необходимость. В целом я считаю, что эффект от этих вложений огромный: еще 5 лет назад о янтаре не говорили, а сейчас все понимают, что это очень интересно. Фильм еще идет по телевидению, говорить об эффекте рано. Мы участвовали в его финансировании, но [в сравнении с финансированием «Балтики»] это... пфф», — прокомментировал Михаил Зацепин.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Янтарный комбинат и его дочерняя структура АО «Янтарный ювелирпром» также \u003Ca href=\u0022https:\/\/rugrad.eu\/afisha\/news\/yantarnyy-kombinat-prosponsiroval-golosyashchiy-kivin-na-6-mln-rub\/?sphrase_id=9280543\u0022\u003Eявляются\u003C\/a\u003E\r\n\tпостоянными спонсорами «Голосящего КиВиНа» в Светлогорске. С 2015 по 2017 год в рамках договоров об оказании спонсорской помощи данные организации перечислили ООО «Телевизионное творческое объединение «Александр Масляков и Компания» 17 млн руб. В 2018 году предприятие по договору с АМиКом выплачивает 6 млн руб. Телевизионное объединение, в свою очередь, обязалось распространять информацию о комбинате как о спонсоре музыкального фестиваля по ходу его проведения, в телетрансляциях и в социальных сетях.\r\n\u003C\/p\u003E","~DETAIL_TEXT":"\u003Cp\u003E\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Янтарный комбинат не проводил специальные оценки экономического эффекта от вложений в рекламу и спонсорство. Об этом RUGRAD.EU сообщил генеральный директор предприятия Михаил Зацепин на пресс-завтраке в «Российской газете» 22 ноября. Он также подтвердил, что комбинат принимал участие в создании и продвижении сериала «Желтый глаз тигра», который сейчас демонстрируется по федеральному телевидению. Называть конкретные суммы Зацепин не стал, но признал, что эти затраты существенно ниже спонсорской помощи \u003Ca href=\u0022https:\/\/rugrad.eu\/news\/1084216\/\u0022\u003Eфутбольному клубу «Балтика»\u003C\/a\u003E.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t «Экономический эффект мы не снимали, мы же не рекламщики, но, может быть, в этом и есть необходимость. В целом я считаю, что эффект от этих вложений огромный: еще 5 лет назад о янтаре не говорили, а сейчас все понимают, что это очень интересно. Фильм еще идет по телевидению, говорить об эффекте рано. Мы участвовали в его финансировании, но [в сравнении с финансированием «Балтики»] это... пфф», — прокомментировал Михаил Зацепин.\r\n\u003C\/p\u003E\r\n\u003Cp\u003E\r\n\t Янтарный комбинат и его дочерняя структура АО «Янтарный ювелирпром» также \u003Ca href=\u0022https:\/\/rugrad.eu\/afisha\/news\/yantarnyy-kombinat-prosponsiroval-golosyashchiy-kivin-na-6-mln-rub\/?sphrase_id=9280543\u0022\u003Eявляются\u003C\/a\u003E\r\n\tпостоянными спонсорами «Голосящего КиВиНа» в Светлогорске. С 2015 по 2017 год в рамках договоров об оказании спонсорской помощи данные организации перечислили ООО «Телевизионное творческое объединение «Александр Масляков и Компания» 17 млн руб. В 2018 году предприятие по договору с АМиКом выплачивает 6 млн руб. Телевизионное объединение, в свою очередь, обязалось распространять информацию о комбинате как о спонсоре музыкального фестиваля по ходу его проведения, в телетрансляциях и в социальных сетях.\r\n\u003C\/p\u003E","DETAIL_TEXT_TYPE":"html","~DETAIL_TEXT_TYPE":"html","PREVIEW_TEXT":"Михаил Зацепин подтвердил, что финансировал проект «Желтый глаз тигра». ","~PREVIEW_TEXT":"Михаил Зацепин подтвердил, что финансировал проект «Желтый глаз тигра». 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